Luca Marchetti, CEO of NAKULA Resorts Group

“At my boutique resorts across Bali and Phuket, ARUMA has become our silent ambassador of ambiance. The Rainforest Mist reed diffusers don’t just neutralize tropical humidity—they architect emotional landscapes. Guests from Zurich to Shanghai chase us down to purchase the candles, particularly the ‘Monsoon Dusk’ limited edition with its hypnotic interplay of wet vetiver and torch ginger. Even my most jetted-in clients pause mid-sentence to ask, ‘What is this scent?’ as if the air itself has begun storytelling. ARUMA’s genius lies in making luxury feel both exquisitely curated and wildly organic—a paradox bottled.”