About Us

“At my boutique resorts across Bali and Phuket, ARUMA has become our silent ambassador of ambiance. The Rainforest Mist reed diffusers don’t just neutralize tropical humidity—they architect emotional landscapes. Guests from Zurich to Shanghai chase us down to purchase the candles, particularly the ‘Monsoon Dusk’ limited edition with its hypnotic interplay of wet vetiver and torch ginger. Even my most jetted-in clients pause mid-sentence to ask, ‘What is this scent?’ as if the air itself has begun storytelling. ARUMA’s genius lies in making luxury feel both exquisitely curated and wildly organic—a paradox bottled.”

“ARUMA redefines what ethical luxury can smell like. Their zero-waste refill program for car diffusers—packaged in biodegradable rattan casings woven by Sarawak artisans—aligns perfectly with my climate consultancy’s ethos. But the real revelation? The ‘Barefoot Perfumer’ workshop in Penang, where clients co-create scents using hyper-local botanicals while funding rainforest conservation. Wearing their ‘Mangrove Nocturne’ eau de parfum feels like wearing a living ecosystem. In a market drowning in greenwashing, ARUMA walks the razor’s edge between uncompromising sustainability and uncompromising beauty.”

“Finally, a fragrance house that treats Southeast Asia’s olfactory heritage with the reverence it deserves. ARUMA’s ‘Spice Route’ collection isn’t merely perfume—it’s wearable anthropology. The way their perfumers resurrected 15th-century Malaccan trade port accords using sustainable wild-harvested cloves is nothing short of alchemy. My archival team at the ASEAN Heritage Foundation uses their incense series during restoration work—the Sumatran benzoin variant sharpens focus like auditory ASMR. This isn’t just commerce; it’s cultural preservation through sensorial scholarship.”