—Elara Vong, Founder of Green Horizon Collective

“ARUMA redefines what ethical luxury can smell like. Their zero-waste refill program for car diffusers—packaged in biodegradable rattan casings woven by Sarawak artisans—aligns perfectly with my climate consultancy’s ethos. But the real revelation? The ‘Barefoot Perfumer’ workshop in Penang, where clients co-create scents using hyper-local botanicals while funding rainforest conservation. Wearing their ‘Mangrove Nocturne’ eau de parfum feels like wearing a living ecosystem. In a market drowning in greenwashing, ARUMA walks the razor’s edge between uncompromising sustainability and uncompromising beauty.”