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ARUMA, born from the fusion of the Malay word aroma (fragrance) and ruh (soul), is an immersive olfactory artistry brand rooted in Southeast Asia's tropical essence. Drawing from Malaysia's lush botanical heritage and harmonizing French perfumery heritage with Eastern zen philosophy, we craft multisensory narratives for discerning connoisseurs seeking refined living.Let the world breathe your essence.
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ARUMA prohibits synthetic fixatives (e.g., phthalates), animal-derived materials, and GMOs.
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ARUMA goes beyond the boundaries of traditional perfume brands. It is not only a manufacturer of fragrance products, but also the underlying architect of Asia's olfactory economy - providing global brands with one-stop services such as spice gene library construction, customized fragrance solutions, olfactory IP development and aroma scenario design.
Provide personalized customization of brand perfume and aromatherapy glass containers
Provide filling equipment for perfume companies of different sizes
Perfume product packaging design, production, and transportation
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“At my boutique resorts across Bali and Phuket, ARUMA has become our silent ambassador of ambiance. The Rainforest Mist reed diffusers don’t just neutralize tropical humidity—they architect emotional landscapes. Guests from Zurich to Shanghai chase us down to purchase the candles, particularly the ‘Monsoon Dusk’ limited edition with its hypnotic interplay of wet vetiver and torch ginger. Even my most jetted-in clients pause mid-sentence to ask, ‘What is this scent?’ as if the air itself has begun storytelling. ARUMA’s genius lies in making luxury feel both exquisitely curated and wildly organic—a paradox bottled.”
“ARUMA redefines what ethical luxury can smell like. Their zero-waste refill program for car diffusers—packaged in biodegradable rattan casings woven by Sarawak artisans—aligns perfectly with my climate consultancy’s ethos. But the real revelation? The ‘Barefoot Perfumer’ workshop in Penang, where clients co-create scents using hyper-local botanicals while funding rainforest conservation. Wearing their ‘Mangrove Nocturne’ eau de parfum feels like wearing a living ecosystem. In a market drowning in greenwashing, ARUMA walks the razor’s edge between uncompromising sustainability and uncompromising beauty.”
“Finally, a fragrance house that treats Southeast Asia’s olfactory heritage with the reverence it deserves. ARUMA’s ‘Spice Route’ collection isn’t merely perfume—it’s wearable anthropology. The way their perfumers resurrected 15th-century Malaccan trade port accords using sustainable wild-harvested cloves is nothing short of alchemy. My archival team at the ASEAN Heritage Foundation uses their incense series during restoration work—the Sumatran benzoin variant sharpens focus like auditory ASMR. This isn’t just commerce; it’s cultural preservation through sensorial scholarship.”
21 8 月, 2025
Reimagining Driving Aesthetics with the Aromas of Asian Orchards
—Infusing Tropical Sunshine, Morning Dew, and Orchard Breeze into Mobile Spaces
Say goodbye to chemical fruity scents: This Malaysian brand makes car fragrances grow fruit pulp fibers
For Immediate Release
[2025.8.1], Kuala Lumpur, Malaysia—Southeast Asian luxury fragrance brand ARUMA today officially launched its new “Tropical Ode” series of car fragrances. Inspired by peaches, apples, and cantaloupes, ARUMA utilizes cutting-edge aroma technology and sustainable farming methods to condense the vibrant energy of Asian orchards into a compact fragrance device.
Three Sun-Kissed Fragrances
[Liuguang Peach]
Source: A blend of Japanese Okayama white peaches and Malaysian Cameron Highlands peaches, extracted using supercritical CO2 technology to preserve the velvety, powdery texture of the peel.
Fragrance Narrative: Top notes evoke the sweet burst of juicy peach skin, while base notes blend with the verdant hues of banana leaves, simulating the dappled light of sunlight filtering through the leaves of a tropical orchard.
[Emerald Cold Apple]
Source: A hybrid of Korean Ulju cold-zone apples and Philippine high-mountain green apples, using Freeze-drying at -196°C with liquid nitrogen locks in the crisp texture of the apples.
Fragrance Narrative: The top note is the cool, dewy warmth of an apple orchard, while the heart notes hint at the subtle fragrance of cinnamon bark, paying homage to the history of the apple spice trade during Malacca’s colonial era.
[Amber Honeydew Melon]
Source: A grafted hybrid of Hokkaido’s Yubari honeydew melon and Johor’s sandy loam cantaloupe, using biomimetic enzymatic hydrolysis to restore the smooth texture of the fruit.
Fragrance Narrative: The top note offers the cool, sweet aroma of chilled honeydew melon, while the base notes carry the moist, moist texture of Sabah’s rainforest moss, creating a life-affirming dialogue between fruit and the land.
Designers say: “We sought to break the curse of cheap, cloying fruit aromas,” explains ARUMA’s Chief Perfumer, Pierre Lee. “The scent of Luminous Peach evokes the image of an orchard shrouded in the morning mist beneath Mount Fuji, while the mossy base of Amber Melon pays homage to the tropical rainforests that nourish the fruit.”
10 4 月, 2025
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